From CEO to homestead

For years my life looked successful on paper — the company, the title, the income, the pace of the startup world. But the more efficient modern life became, the more fragile it started to feel. Everything depended on a single thread: one job, one income, one system that had to keep working perfectly.

The moment it changed

I realised that if the supermarkets stopped for a week, most people — me included — would have food for a few days and no idea what to do next. That thought didn't leave me. I didn't want a life I couldn't stand on with my own two feet.

The leap

So I walked away. My wife Kristiina and I left the city and started rebuilding an abandoned homestead in rural Finland — learning to grow, build, fix, and provide, mostly from scratch. I have almost no skills whatsoever, but I will learn. It's the freest I've ever felt. It's also the hardest thing I've ever done, and nobody warns you how brutal the first year is.

What I'm building

A self-sufficient life with less dependence on fragile systems — a working homestead, and step by step a smoke sauna, Smokery, built partly with the people who follow along. I film all of it honestly: the doubt and the money fears as much as the sunsets.

Why "Loop of Freedom"

Because freedom isn't a single escape — it's a loop you keep choosing: build, learn, fail, grow, and keep your feet on your own ground. If that pull to leave is in you too, follow along — or come be part of it.