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◦ 63°N · Savo, Finland · The weekly log
Modern life is fragile.
Build something stronger.
I walked away from a CEO career to build a self-sufficient life from scratch in the Finnish wilderness. No filters, no easy dream — the real cost of leaving, and the freedom waiting on the other side. This is that journey, filmed week by week. If you've ever sat at your desk wondering whether you could actually walk away, you're in the right place.
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◦ Watch the film
◦ Latest from the channel
The newest episode, every week
The honest version — the fear, the money, the failures, the wins, and the smoke sauna we're building together.
Let's correct one thing up front: I'm not a millionaire. I've picked up a few properties across a 50-year life, and I'm trying to make them pay their own way so I can keep living and keep building. There's no salary. When I started this, I had money for the camera. The life I was living was a real hamster wheel — all that came in went straight back out. So the challenge is solid.
◦ Start here · Free
Start with the free Life Design Workbook
Get the workbook that helped me map my own way out of the rat race — the honest questions to ask yourself before you leap. It's free. Just tell me where to send it.
◦ The short version
What is Loop of Freedom?
The story of one man leaving corporate life to build a resilient, self-sufficient homestead in Finland — and an open invitation to be part of it. Follow the journey on YouTube, join the community, come build and live it with us in Tahko, or stay in our places across Finland from Helsinki to Lapland.
◦ Three ways to be part of it
02 / TRAVEL
Experience Finland
A self-drive journey from Helsinki to Lapland, staying in our places along the way.
See the route →03 / LIVE IT
Come Live It
Work the land, fish, and spend real time here at the homestead in Tahko.
Come and stay →◦ Questions · Loop of Freedom
Who is behind Loop of Freedom?
Jani Vihervuori, a former CEO who left corporate life to build a self-sufficient homestead in Savo, Finland, and films the journey.
Where is it based?
Central and northern Finland — a homestead near Tahko (Savo region), plus places near Helsinki (Vantaa) and in Lapland.
Can I visit or take part?
Yes. You can stay in our places, or come and take part in the building and daily homestead life in Tahko. See Experience Finland and Come Live It.
How can I support it?
Join the community (€9/month), book a stay, or make a one-time donation.